Playbill Advertising

Get your message out through direct contact with over 30,000 potential customers via STC’s Playbill advertising opportunities.

Playbill Advertising Rates

STC patrons are primarily homeowners and frequent travelers with a household income of more than $150,000.

Based on demographic research of STC patrons*:

  • 54 percent of STC’s audience are working professionals.
  • 54 percent of STC’s audience selected advertisements in the STC Playbill as having greater purchasing influence over other potential advertising avenues.
  • Only 8 percent chose newspaper or magazine advertisements as having greater purchasing influence.
  • 60 percent of STC’s audience is married.
  • 64 percent of STC’s audience is female.
  • 70 percent of STC’s audience attends five or more STC performances each year.
  • 70 percent of STC’s audience identifies the Playbill as the most memorable STC marketing piece.
  • Only 14 percent choose newspaper or magazine advertisements as the most memorable STC marketing piece.
  • 98 percent of STC’s audience read the Playbill.
  • 82 percent of STC’s audience save the Playbill.
  • 90 percent of STC’s audience owns their home.

*Research conducted by Rojo Research

For more information about Playbill Advertising, contact Nicole Sterling, Development Director, at 916.446.7501 ext 106 or by email at sterlingn@sactheatre.org.

The Fantasticks, 2016

The Fantasticks, 2016