Playbill Advertising

Get your message out through direct contact with over 50,000 potential customers via STC’s Playbill advertising opportunities.

STC patrons are primarily homeowners and frequent travelers with a household income of more than $150,000.

Based on demographic research of STC patrons*:

  • 54 percent of STC’s audience are working professionals.
  • 54 percent of STC’s audience selected advertisements in the STC Playbill as having greater purchasing influence over other potential advertising avenues.
  • Only 8 percent chose newspaper or magazine advertisements as having greater purchasing influence.
  • 60 percent of STC’s audience is married.
  • 64 percent of STC’s audience is female.
  • 70 percent of STC’s audience attends five or more STC performances each year.
  • 70 percent of STC’s audience identifies the Playbill as the most memorable STC marketing piece.
  • Only 14 percent choose newspaper or magazine advertisements as the most memorable STC marketing piece.
  • 98 percent of STC’s audience read the Playbill.
  • 82 percent of STC’s audience save the Playbill.
  • 90 percent of STC’s audience owns their home.

*Research conducted by Rojo Research

View our 2018-2019 Playbill Advertising Rates here

For more information about Playbill Advertising, contact Wendy Phoenix, Development Director, at 916.446.7501 ext 106 or by email at phoenixw@sactheatre.org

The Fantasticks, 2016

The Fantasticks, 2016